19 Jan- Mar 2022You might not realize it, but there is a revolution happening in the real estate industry. This revolution began slowly a few years ago, however it was expedited thanks to the Covid pandemic and the red-hot real estate market that followed. The revolution is needed now more than ever because withhomes selling as fast as they are, agents and brokers need all the help that they can get from their technology. This means that theirproduct suitemust simplify processes,leave them better equipped with information and data, and give them the time in their day to find the right homes for their clients. What is this big revolution that is happening in real estate? Artificial Intelligence (AI). For years AI has been used as a buzzword by businesses in many different industries, far too often missing the power of what AI can truly deliver.Unfortunately, this means that companies will say that they leverage AI, but really what they do is have some minor aspect of machine learning in a tool that doesn't help their business. To me, there is nothing that is more harmful to the power of technology than using it just to say that you use cutting edge innovations. Technology exists to solve complex issues, and innovative technology like AI should be used to solve real By Rizwan Akhtar, CTO Business Technology, Realogy Holdings CorpREAL ESTATE'S AI REVOLUTIONINSIGHTSCXO
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