MARCH 20256 Copyright © 2025 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Editorial StaffDavid VincentFred SmithKevin DavisFredrick GallowayJames FerrerRose D. WilsonManaging EditorHayden Carr*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffVisualizerPresley MeadowHenry SmithEmail:sales@realestatebusinessreview.comeditor@realestatebusinessreview.commarketing@realestatebusinessreview.com MARCH - 2025, Vol 06 Issue 01 (ISSN 2831-8455) Published by ValleyMedia, Inc.To subscribe to Real Estate Business ReviewVisit https: www.realestatebusinessreview.com EDITORIALProperty management is embracing advancements in smart technologies and data-driven strategies to maximize asset performance. In parallel, digital out-of-home (DOOH) advertising is reshaping how physical spaces generate value, using high-footfall environments to engage audiences with dynamic digital displays.Together, these solutions align with the real estate industry's demand for monetizing physical spaces while optimizing operational efficiency. Property management platforms leverage smart technologies, such as occupancy sensors, space utilization data and energy management systems, to ensure buildings operate at peak performance. This approach enhances sustainability, improves tenant comfort and drives asset value.Digital out-of-home (DOOH) advertising taps into this data ecosystem by using real-time foot traffic and tenant flow analytics to deliver personalized ad content. This targeted, data-driven approach allows property managers to turn underutilized areas into profitable spaces while providing advertisers with precise targeting and performance tracking. Property owners can unlock new revenue streams, all while enhancing the value of their assets.This edition of Real Estate Business Review explores how the convergence of property management innovations and trends in data-driven DOOH advertising is redefining asset performance and space monetization.It features thought leadership articles from experts, including John B. Narus, vice president and head of the advanced technology program management office at Paramount Global. He highlights how Jira Align addresses the industry need for scaling agile across large teams but comes with a steep learning curve due to its complexity and extensive features. Julie Estrada, director of public relations North America at Merlin Entertainments, emphasizes that building genuine, lasting relationships and blending personal and professional life through creativity, authenticity and human connection is the key to achieving work-life balance and success.We hope this edition offers valuable insights into how innovation is unlocking new revenue streams and transforming the future of property management.Let us know your thoughts! Unlocking the Hidden Value of Real EstateHayden Carr Managing Editoreditor@realestatebusinessreview.com
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