9 October - 2023The competitive advantage for Weichert is the fourth layer, our own proprietary solution -Weichert Tools - that sits above all platforms as a seamlessly integrated Weichert app store and the connection point for all third-party platforms to deliver seamless integration that matches our workflow, the Weichert Way.Scalability Is Key, But Service MattersThe advantages in terms of operating costs are sizable once complete. However,running an old-school mainframe while also building and migrating to a cloud-based system gets costly fast. Brokerages need to sunset the older system cost to remain competitive. But doing that is no smaller feat. Newer firms have upended the old way of managing agents, and new technologies are driving widespread shifts in how companies handle these issues. New virtual brokerages may have an advantage in speed; it's easier to build from zero than transition legacy systems. They can operate at a dramatically lower cost because everything from meetings to office space is virtual, and that lack of physical infrastructure and legacy systems has allowed them to scale bigger and quicker than older companies. But the full-service resources offered by established brokerages can help them maintain a competitive edge. By developing their tech stack and complimenting it with the right resources, brokerages can offer agents and customers the full brokerage model with offices and business-building tools ­ like marketing, training and education, management, and process support. These are combined with integrated front-end storefronts for agents to generate leads, plus the back-end processing and online tools to convert them. In real estate, service matters ­ broker to agent and agent to customer. Combining tradition with technology is the best way to compete and succeed. Transitioning legacy systems into scalable, less-costly platforms is a problem most large, well-established brokerages are dealing with
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