Corner Media –The Media Estate Company™
Unlocking Hidden Rental Income

Corner Media specializes in transforming underutilized spaces in commercial properties into revenue-generating media assets. It handles the installation and management of digital displays, offering advertisers dynamic, location-based advertising solutions while boosting the value and aesthetic appeal of the properties.

In an interview with Real Estate Business Review, Thomas M. Farasy, President, discusses how the company helps property owners unlock hidden rental income. He also shares the advantages of Corner Media's innovative advertising solutions for both property owners and advertisers.

What is Corner Media–The Media Estate Company™?

Premier high-foot-traffic properties present substantial media value. High foot traffic means lots of eyeballs, which translates into valuable impressions in the world of advertising. Therefore, every empty wall and unused corner has potential. For property owners, these spaces are hidden treasures with untapped rental income. Corner Media’s “From Real Estate to Media Estate” program, a comprehensive set of solutions tailored for owners of premier commercial properties, is designed to help property owners generate steady ancillary revenue. Corner Media helps owners of real estate create and monetize the media value of their real estate by transforming unused spaces into sources of risk-free advertising revenue, hence the phrase Media Estate.

“Think beyond real estate–turn every unused wall and corner into a risk-free, revenue-generating media estate,” says Thomas M. Farasy, President.

How does Corner Media’s “From Real Estate to Media Estate” program benefit property owners?

Property owners often struggle with monetizing underutilized spaces. Our program is designed to provide property owners with steady, hassle- and risk-free ancillary revenue without upfront investment or ongoing expenses. We cover all costs, including hardware, software, installation, and maintenance. Additionally, we manage permits and an architecturally fitting visual integration. Property owners enjoy a share of the advertising revenue generated by these installations. Our solutions elevate the functionality and aesthetic appeal of their properties.

What sets Corner Media apart from traditional advertising options?

Our service capabilities include location-based media comprised of Digital LCD Displays and other high-impact Innovative Outdoor Media formats, with dynamic digital urban panels that offer distinct advantages over traditional static advertisements by enabling real-time content updates. Advertisers enjoy the flexibility to update content as needed, ensuring fresh and relevant messaging that aligns with their campaign goals. The screens are enhanced for superior brightness and clarity, providing an engaging visual experience that surpasses even home televisions. With a standard size of 65 inches in portrait mode, the screens are powered by media players and modems, ensuring 24/7 independent connectivity.

Our digital displays offer unparalleled flexibility and engagement. Unlike static advertisements, our screens support dynamic, real-time content updates, allowing advertisers to adjust their messaging instantly. We also enable brands and their agencies to connect with prospective customers in a data-driven way, enhancing audience targeting and engagement. These benefits are also afforded to our real estate partners and their on-site tenants at discounted rates. Tailored to diverse location types, Corner Media balances high-frequency spots like coffee shops, fitness centers, and metro stations with specialty locations such as gourmet markets and upscale retail centers, ensuring every property type is optimized for engagement.

Our locations are auditable, with ads sold based on impressions—the number of people passing by a site, their opportunity to view the screen, and the duration of their view. This transparent approach ensures that advertisers receive detailed insights into the reach and frequency of their campaigns, making digital advertising with Corner Media a measurable and effective solution.

How does Corner Media measure campaign success?

We sell advertising based on impression counts, which track the number of people passing by a site, their opportunity to view our screen, and the duration of their view. Our comprehensive reports provide advertisers with insights into the reach and frequency of their campaigns. This transparency ensures measurable outcomes for all parties involved, whether it’s driving awareness or promoting specific products. These comprehensive reports are also available to our real estate partners.

What message would you like to convey to property owners seeking ancillary income?

Property owners view us as a partner and come to us for our expertise in monetizing the media value of their properties. Every unused corner, wall, or space holds untapped potential. Our mission has always been clear: to unlock hidden income potential in every square inch of space. For fourteen years we specialized in turning these overlooked areas into high-impact, revenue-generating hubs. By partnering with us, property owners can enhance their properties, support their tenants and create engaging experiences for visitors. They can leverage our digital displays for branding, real-time event promotion, public service messages, all while generating meaningful ancillary income and increasing the space’s value. We offer property owners a highly differentiated, profitable and scalable business, which is now offered nationally.