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A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Real Estate Business Review Advisory Board.

The Power of Communication in the Workplace


Communication is the cornerstone of a successful workplace. When it breaks down, confusion, missed deadlines, low morale and costly mistakes follow. Effective communication fosters transparency, alignment, and trust—essential ingredients for any high-performing team.
In essence, what is communication?
At its core, communication is the exchange of information through words, body language, visuals, or symbols. But truly effective communication goes a step further. It ensures the message is clearly received and accurately understood. This does not happen by accident. It requires intention, clarity and empathy.
Let us break that down with a simple example.
Ineffective communication
An engineer leaves a vague note saying, “Order compressor.”
Another engineer interprets this as “Order a new compressor,” when only parts were needed. The result is a costly and unnecessary purchase.
Effective communication
The first engineer clearly states: “Please order the following parts to repair the compressor— model XYZ123: gasket, motor coil, and pressure valve. No need for full unit replacement.”
This is clear, direct and impossible to misinterpret.
Take a look at a technical explanation and how knowing your audience matters.
Engineer’s technical response
“There’s a buildup of grime and mineral scale on the condenser coil. It’s preventing heat from being expelled, which is forcing the system to overwork and risking compressor failure.”
Over-simplified response:
“The spinney thing is dirty, so it stopped working.”
Depending on the audience, either version might be appropriate. For a property manager or technician, the technical version builds trust. For a tenant or office employee, the simplified version may suffice. This is called audience awareness, one of the most critical communication skills.
At its core, communication is the exchange of information through words, body language, visuals, or symbols. But truly effective communication goes a step further. It ensures the message is clearly received and accurately understood
Take texting, for instance; how many times have you fired off a message only to realize autocorrect hijacked your words and changed the entire meaning? You sent a frantic follow-up, but the damage may have already been done. Meanwhile, the other person is mid-response to your original (incorrect) message. Before you know it, you're both spiraling into a vortex of miscommunication.
Sometimes, the best solution is the simplest: pick up the phone. If calling isn’t feasible, then at the very least, be intentional with your words. Skip the excessive emojis and shorthand; clarity matters.
The so-called “smart” features in our devices often fall short, especially when texting in multiple languages or using unique names that the algorithm doesn’t recognize. While override settings allow you to choose your own words, this function requires extra time. And yes, that means slowing down and reviewing your message before hitting send. Technology should serve you, not sabotage your communication. Blind trust in it is a beginner's mistake.
For all types of communication, follow the 5 C’s of Effective Communication.
1. Clear - Say exactly what you mean. Avoid vague words and assumptions.
2. Correct – Ensure accuracy in what you’re saying, whether it's facts, figures, or context.
3. Complete – Provide all necessary details without making others guess.
4. Concise – Be brief but thorough. Respect people’s time.
5. Compassionate – Communicate with empathy, especially in tense or sensitive situations.
Communication isn't just about speaking clearly. It's about eliminating what gets in the way.
• Fear – Fear of sounding stupid can prevent people from asking questions or seeking clarity.
• Assumptions – Assuming someone “just gets it” leads to misunderstandings.
• Incomplete Information – Partial instructions lead to wasted time and errors.
How often have you walked away from a conversation unsure of what was expected of you? How many times have you seen others do the same?
The fix is to ask questions for clarification. It’s better to check twice than to redo something later.
Quick Reminders for Daily Communication
• Be present. Don’t multitask during conversations.
• Follow up with a summary or email.
• Ask questions when unsure.
• Listen to understand, not just to reply.
• Always check for understanding.
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