Lloyd Jones
Pioneers in Senior-Living Real Estate Investment

Bolstering a legacy of 43 years under the continuing leadership of Christopher Finlay, Lloyd Jones is a global real estate investment firm with subsidiaries in development, construction, and senior living operations. The firm is dedicated to its vision of improving the lives of residents and local communities by creating environments where people want to live while rewarding investors and owners.

The name Lloyd Jones commemorates Finlay’s Welsh great-grandfather, Alfred Lloyd, and grandfather, Hugh Jones, both highly respected businessmen and community leaders. The family’s reputation for sound business practices and strong work ethic helped create an impetus for Finlay’s entrepreneurial vision.

The firm started out in the brokerage management and appraisal space and moved into real estate investment and development. Today, Lloyd Jones capitalizes on their four decades of experience in real estate to find and create investment opportunities for their partners, including private and institutional investors and family offices around the world, focusing on senior housing, multifamily, and the hospitality industry.

As a seasoned operator in the real estate investment space, Lloyd Jones maintains a vertically integrated investment/operations platform, with an expert workforce of 600 personnel. Their senior leadership team brings over 100 years of combined experience in multifamily investment, development, and construction, as well as in property and asset management. Their depth of experience across various economic cycles, gives the firm a unique insight into the investment process.

“The senior-living real estate category is poised for growth in a post-pandemic world. There are not many who are focused on this space now and that offers a unique opportunity to expand investment in this asset class for both big and small investors,” says Chris Finlay, Chairman and CEO, Lloyd Jones. “As a result, we have created AVIVA Senior Living and established a regional investment and operating platform throughout the U.S.”

Lloyd Jones is focused primarily on value-add assets that can be purchased well below the replacement cost. In the last three years, they have been growing an unparalleled operation, recruiting executives and staff from some of the leading senior housing operators. The firm also acquired an additional ten senior housing assets in 2022.

Lloyd Jones creates value in their acquisitions via various strategies, from capital improvements to hands-on management, to simply knowing what to buy, when to buy, and when to sell. They identify, acquire, and improve multifamily, senior housing, and hospitality real estate in growth markets throughout the U.S. on behalf of their institutional partners, private investors, and their own principals.

“We have opened a real estate investment platform for individual investors offering shares as small as $10,000. Their investment would represent a small portion of the equity required and will be invested in assets alongside an institutional partner,” says Finlay.

Lloyd Jones’ capacity to handle the entire life cycle of an investment is an important differentiator to their partners. With their vertically integrated subsidiaries, the firm is in control of the expenses throughout the life of the investment.

“We are investors, operators, developers, and construction managers,” explains Finlay.

Uniquely positioned to satisfy the growing demand for affordable senior living with a focus on operational excellence, Lloyd Jones’ unwavering spirit and proud Welsh heritage continues to inspire Chris and his team in the work that they do for their partners, investors, and residents.