New Home Star
The New Home Sales Expert

Chris Laskowski, Director of Marketing

New Home Star enables builders to sell more homes more profitably. The new home sales management firm disrupts an industry filled with builders’ antiquated sales processes and systems by offering its proprietary technology to combat market challenges and refine sales strategies within a housing community. Its comprehensive sales enablement platform, New Home Connect™, brings best-in-class marketing, sales training, and operational resources under a single roof, elevating sales performance by turning home builders’ sales agents into top-notch experts.

Founded in 2008, the company has built a strong reputation as the largest private seller of new homes in America, with customer-centricity ingrained in its DNA. Its mission is to elevate industry best practices, help home builders streamline sales processes, deliver superior customer experiences, and drive success by recruiting, training, and managing elite sales teams using its platform. Its highly trained concierge professionals integrate with builders’ existing sales teams to facilitate sales online. New Home Star tracks visitor sources and augments marketing efforts with attribution modeling.

New Home Star is on track to make over $3.5B in sales in 2024 alone. To create a world-class sales strategy, it continues to analyze current marketing and sales touchpoints to personalize the home buying journey. By leveraging its complementary customer segmentation model, team members can better align and position each community at the local level for optimal appeal to the targeted customer.

“A perfect blend of strategic data collection, elite customer service, and advanced technology is reflected in every aspect of our high-quality offerings,” says Chris Laskowski, Director of Marketing at New Home Star.

New Home Star maximizes builders’ sales potential by strategically utilizing its state-of-the-art software and services within New Home Connect™. The proprietary platform comprises four dynamic components — Marketing Hub, Training Hub, Operations Hub, and Engagement Hub — each designed to boost sales and innovation. By implementing these tools, builder partners can focus on building exceptional homes to scale their business while their teams learn how to master the new home sales process.
The Marketing Hub arms sales teams with over 1,500 curated campaigns through easy-to-follow steps, collateral, and strategic insights. This hub also offers a lead-generation toolkit to supplement existing marketing endeavors that increase traffic and conversion rates.

The Training Hub equips sales teams with comprehensive online training. It includes an extensive collection of over 500 proven training modules and an organized curriculum for all user levels.

New hires, veterans, and leadership can all use the tools to drive sustained sales results. A structured sales training approach, combining in-person workshops and online coaching, focuses on product knowledge and selling techniques to hone the skills of the builders’ sales teams.

Zeroing in on buyers' mindsets, motivations, and preferences, the Operations Hub helps builders facilitate strategic pricing and incentivize decision-making. The Asset 180 and the competition study tools allow sales teams to understand their inventory through 180 questions and conduct a comparative analysis to find the best positioning strategy. This data can be renewed every 90 days to ensure up-to-date recommendations that best suit each community.

The Peer Learning Engagement Hub offers a peer learning feature to the digital community of over 7,000 new home sales professionals nationwide. Within this hub, users collaborate and exchange knowledge about current selling techniques. On average, for every question they post, they are likely to get six answers within the first three hours.

With gamification ingrained into the software, builders’ sales teams can supercharge their sales culture and foster a healthy and motivating environment that drives performance to greater heights. Sales professionals can share their success stories, compete against peers, and win badges and prizes. They can also socialize and engage with colleagues' posts to earn points, which helps builders build a stronger and more engaged team.

Profitability Guaranteed

New Home Star has propelled its clientele, which includes the nation’s top reputed home builders, to the pinnacle of business success. In one instance, it engaged with Elliott Homes, which was looking to achieve more consistent sales. Although Elliott Homes was already succeeding, New Home Star revamped sales consultant training techniques and processes using its sales funnel and Traffic x Conversion = Sales (T x C = S) approach. The approach drives more high-quality leads than ever before and efficiently converts them into customers to amplify sales. The team also launched sales agent marketing initiatives and a new customer relationship management tool.

Through elevated sales training and marketing, Elliott Homes unlocked 23 percent growth in sales in 2023, while net profits increased by 250 percent.

“We make our builders’ concerns and challenges our own,” Laskowski explains. “We draw on our experience, national resources, and technology and funnel it to them through effective solutions that drive them toward success. Driven by a vision to build the world's best new home sales company, the team has a clear plan for the next 10 years. As a visionary leader, New Home Star is the partner of choice for builders, elevating customer satisfaction, driving innovation, and boosting sales".