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Real Estate Business Review | Friday, September 15, 2023
The main point is that AR/VR in real estate applications helps prospective buyers gauge their emotional appeal or 'feel' towards a property, easing the decision-making process.
FREMONT, CA: Here are a few Applications of Virtual Reality.
Virtual tours
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AR/VR Technology in Real Estate allows prospective buyers to visit several properties from anywhere, anytime, through a VR headset. Virtual Reality Home Tours provide ease and convenience for buyers and agents by saving the time, effort and money otherwise spent on physically visiting properties. VR Tours can widely be of two types:
• Guided tours take the form of pre-recorded videos made employing a panoramic camera. It forms a 360-degree video of the property without much-refined rendering or programming, to be viewed through a VR Headset.
• Interactive tours enable users to interact and get more involved in the virtual reality home tour. Users can decide where to move around, interacting with elements through specific hotspots in their field of view. These tours are surely more efficient than guided tours but are much more complicated to create.
Virtual staging
Virtual staging includes creating an interior design for vacant spaces through graphic editors, enabling clients to visualize the property. Realtors employ AR/VR technology to stage homes and create realistic images of properties for sale. This reduces costs associated with traditional staging and offers customization opportunities to match the client's preferences.
Architectural Visualization
Virtual Reality in real estate has significantly simplified the process of marketing homes yet to be built. Commonly, 3D models of buildings or complexes helped clients visualize potential constructions. Likewise, real estate agents set up costly showrooms displaying an apartment's interiors for marketing purposes.
VR/AR technology provides a cheap yet highly immersive alternative. Correspondingly, Architectural Visualization allows prospective buyers to inspect the interiors and exteriors of properties that don't yet exist.
Architectural Visualization also plays a considerable role in the Hospitality industry Hospitality Visualizations include 3D animations to offer an interactive VR tour of the interior and exterior, therefore promising a holistic hotel design.
Virtual advice for tenants
VR in real estate streamlines communication between landlords and tenants. Conventional communication may seem straightforward, but it gets messy and tedious under repeated demands, as can often happen with vacation homes.
VR technology provides virtual reality home tours for the tenants. Landlords can also share maintenance instructions through VR headsets. In a nutshell, VR allows tenants to learn every detail about the property's interior and exterior before arriving. The result is that the landlord is released from the hassle of providing instructions multiple times.
Virtual commerce
This application is an expansion of VR Home Tours and Staging. It enables potential homebuyers to visit online stores and modify elements in their VR tours. In addition, clients can choose and compare new pieces of furniture or design items in the VR headset.
It provides a thoroughly immersive and personalized experience. Customers can also buy pieces showcased in the VR tours. For instance, Houzz, an AR technology real estate application, allows users to choose, view, and purchase from over 10 million products. It also supports clients connect with experts such as architects and interior designers for assistance.
The main point is that AR/VR in real estate applications helps prospective buyers gauge their emotional appeal or 'feel' towards a property, easing the decision-making process. It also helps sellers and agents in their marketing efforts.
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