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Real Estate Business Review | Wednesday, February 24, 2021
Fremont, CA: Cadre, the technology-driven commercial real estate investment platform, has appointed Dustin Cohn as Chief Marketing Officer to continue driving awareness around the accessibility and advantages of real estate investing. Cohn will report to Cadre Founder and CEO Ryan Williams and will support Cadre's mission of democratizing commercial real estate (CRE), investing in a traditionally exclusive asset class.
According to a recent survey, 73 percent of consumers earning $75k to $500k are interested in commercial real estate, but only 14 percent are invested in it. 1 This could be because of a variety of misconceptions about the asset class. Many consumers believe that CRE is only for the ultra-wealthy and institutions or that it requires at least $100,000 to invest. There is also a knowledge gap about the benefits CRE can provide – consumers are generally concerned about inflation (86%) and want to diversify their portfolios (68 percent), but many do not recognize CRE's potential for inflation-hedging or historically high risk-adjusted returns. 2 Cadre is now working with Cohn to dispel myths about CRE by providing and promoting unprecedented access to it.
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"At Cadre, we are keen to educate individuals about the financial opportunities the commercial real estate market can provide. I founded Cadre to serve those typically excluded from accessing high-quality assets and opportunities to build wealth," stated Cadre Founder and CEO Ryan Williams. "Dustin's proven experience reaching individuals and raising awareness is unparalleled, and I am eager to work with him as we bring the transparency, accessibility and liquidity of our platform to more people."
Cohn joins Cadre after the company's most successful quarter to date, in which platform users increased by more than 20 percent, and the company raised nearly as much capital from individual investors as it had in all of 2021. Cohn's experience assisting consumers in gaining access to wealth-building tools will help to build on that momentum.
Prior to Cadre, Cohn was Head of Brand and Marketing for Marcus and Wealth Management at Goldman Sachs, where he oversaw the development of the Marcus brand, including the invention of its name, as well as the launch of a number of firsts for the storied firm, including its first-ever consumer advertising campaign and athlete sponsorship. He also oversaw the firm's Asset Management division's branding and marketing efforts.
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