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Real Estate Business Review | Wednesday, November 02, 2022
Property management and real estate are two different industries with some overlap.
FREMONT, CA: Property management encompasses several different responsibilities for the manager. These typically include:
• Marketing the property to potential tenants
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• Screening and selecting tenants
• Negotiating leases
• Collecting deposits and rent
• Selecting and supervising contractors and maintenance providers
• Accounting for and disbursing funds through a trust account
• Tax reporting
• Communicating with tenants
Handling or hiring legal counsel to handle other issues, such as notices and evictions
In some cases, the marketing and leasing role will be handled by a different broker, with the property manager handling all other duties. For larger expenses like replacing an entire air-conditioning unit, the agreement might require the manager to give notice or get approval from the property owner. For smaller expenses like repairing an air conditioner, the manager will typically be permitted to hire a contractor and pay the bill out of the owner's trust account without further approval.
In hiring a property management company, the property owner is handing off many of the responsibilities of property ownership and is expected not to interfere with the manager in any way that would prevent the manager from doing the job. Entering the property, for instance, might require significant advance notice from the owner to the property manager. Also, if a tenant voices a concern about the property, the owner should notify the property manager and have them communicate with the tenant and handle the issue.
Property management and real estate are two different industries with some overlap. Regrettably, to outsiders, these are confused and lumped together. This mix-up usually causes prospective property managers to forgo a career in that business due to the instability in the housing market. Of course, there are some similarities between the two businesses, but that's about it.
The key differences between the two are:
The real estate industry deals with listing and selling properties on behalf of property owners. In contrast, property management deals with all management aspects of the property in place of the property owner, comprising maintenance, repairs, tenant issues and more.
Real estate is a transactional business versus property management, which is a contractual business. The property manager and property owner participate in a contract where a percentage of the rent is paid to the property manager in return for management services.
Most notably, the property management industry stays a vibrant and blooming business, while the real estate market is usually up and down. As a result, many property owners hire property managers when the real estate market slumps to rent their properties.
Importance of Property Management
Property management is a critical aspect of a property performing to its full potential. Unfortunately, poorly managed properties end up costing the owner of a property significantly in a variety of different ways. A few of these include lost income, additional expenses, physical deterioration, additional exposure to lawsuits, and loss of goodwill from tenants.
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