The technological upheaval is helping stakeholders in the real estate industry re-imagine leasing and pricing processes.
FREMONT, CA: The way people rent and lease property is changing, and with this, the need for flexible leasing and renting is also growing significantly. The millennial population, with fast-paced lifestyles, is looking for short-term housing facilities. These developments have brought about the need to redesign business models to support short-term renting and leasing facilities feasibly for real estate companies. Proptech companies are playing a significant role in helping property owners and managers develop modern capabilities and replace traditional approaches with technology-enabled solutions. As the business opportunities grow and diversify, real estate companies can look forward to protecting firms as strategic partners who can provide the technological impetus required to stay profitable in the digitalizing world.
In the innovation-laden world of prop-tech, two categories of solutions are proving to be very impactful in driving short-term rental businesses forward. They are listed below.
Solutions to Monetize Real Estate Assets for Short-term Rental Demands
While the demand for short-term housing is growing among consumers, property owners are also looking to optimize their income by monetizing assets for shorter periods. Although long-term renting out is still preferable, void periods can also maximize earnings. With intelligent solutions, property owners and managers can now manage and regulate their property to be offered legally on a short-term basis.
There are some challenges that short-term leasing creates, which
prop-tech companies are trying to solve with their technology-backed approach. The digital solutions streamline many aspects, from framing leasing agreements to ensuring the legalities. The solutions also offer features that simplify payments for temporary tenants while providing property owners the tools to allocate residential spaces according to customers' needs effectively.
Thus, short-term leasing and renting processes are becoming effortless and giving real estate companies and individual property owners a chance to create better business opportunities and enhance the customer experience.
Solutions for Flexible and Automated Pricing of Short-term Rentals
Pricing often happens to be a recurring challenge for real estate players looking to offer short-term rental services. Therefore, arriving at acceptable prices to both customers and property owners becomes complicated. Proptech companies have responded to this problem by creating automated and flexible pricing solutions. These digital solutions provide dynamic pricing features using which homeowners can quickly lease out properties at transparently determined rates. The answers are data-driven, which means relevant data and metrics are used to arrive at renting rates. With big data technology and machine learning algorithms, the solutions can intelligently manipulate and adjust rents periodically without the need for any manual interventions. These solutions empower every service provider to use optimum pricing tools to enhance business performance, whether real estate firms or individual owners. As a result, customers enjoy reasonably priced properties for short stays while property owners benefit from profits.
Price remains an essential aspect of competition in the real estate industry and assumes even more significance for short-term rentals. According to a market report, accurately priced properties can enhance revenue up to 40 percent, making these software solutions highly valuable for the real estate sector.
The trend of leasing out properties on a short-term basis will remain consistent in the coming years. Investing in prop-tech solutions that optimize business opportunities for the short-term rental segment can be a significant differentiator from the competition's point of view.
