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Real Estate Business Review | Sunday, April 11, 2021
Marketing activities in the commercial real estate sector often rely on technology. Advertising, social media, design tools, and website usability are key to securing tenants.
Fremont, CA: Technology continues to transform the commercial real estate market. Technology enables brokers to streamline processes and market properties in new and creative ways in the retail and office industries. Before all the latest developments in the industry, prospective tenants had to drive to a location to tour space. Today, everyone can practically access every property listing from the palms of their hands. In addition, seeing online listings from anywhere around the globe has helped globalize the real estate industry.
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In the past, tenant members had bookbinders with printed aerials, graphics, and plans for each listing. Today, it's all condensed into a PDF and stored on a tablet for easy viewing. With so many shifts in the market, there has been a big learning curve and difficulties in keeping with the shifting environment.
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Since it is important to remain ahead of the curve, Lee & Associates has developed an interactive map and listings section on its website where prospective tenants can scan, view retail and office space descriptions and find contact information for our representatives. In addition, there are several services, sites, and tools that continue to grow with a strict emphasis on commercial real estate. Having an open website and listing can be a key differentiator for companies.
Marketing
Marketing activities in the commercial real estate sector often rely on technology. Advertising, social media, design tools, and website usability are key to securing tenants. Technology is important for a sound marketing strategy. It adds value to those learning and makes them capable of using different software vital for marketing services, assets, or business. People behind machines are just as important because it's just a computer without those minds and ideas that drive marketing.
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