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Real Estate Business Review | Sunday, February 27, 2022
Real estate transactions are tricky. They need superhuman levels of organization, accountability, and attention to detail.
FREMONT, CA: Real estate transactions are tricky. They need superhuman levels of organization, accountability, and attention to detail. Handling all of this in a filing cabinet or Excel spreadsheets. If you've tried it, you know it's madness.
Here are seven reasons why using a real estate CRM. One with powerful automation features will make transaction management a lot easier.
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1. WORKFLOWS ensure that you stay on the process.
The best real estate CRMs allow you to put your process—that is, every single detail you manage for every transaction step—into workflows. Once you've formed a workflow for your transaction management process, you can use it repeatedly (and continue improving it). This is how you guarantee that nothing falls through the cracks and that you follow the same proven process every time.
2. DYNAMIC workflows allow for a Plan B.
You want to ensure your CRM allows you to create dynamic workflows. Unlike linear workflows, dynamic workflows allow you to account for the many hiccups during the transaction.
3. Automated EMAIL TEMPLATES save time.
Within workflows, you can establish a variety of diverse automated tasks. For example, one of the activities is setting up automated emails. Not just is this a huge time-saver, but it also supports you stay on top of your communications.
You can create an email template that utilizes merge fields to pull info from your database. Then you can program the email to send as per a specific or conditional date.
There are many ways to use the automated email feature, but here's one example: Form an introductory email from your associate and schedule it to send instantly after the buyer/listing agreement is signed.
4. CHECKLISTS support you stay on top of documents.
Paperwork, paperwork, paperwork. All real estate transaction needs so much of it.
In a CRM, you can utilize checklists to keep track of all the documents that need to be completed.
5. GROUPS enables you to quickly customize a transaction.
Every transaction is different. Some buyers will use an FHA loan; others will employ a conventional loan. Some homes will possess a septic tank, while others will be attached to the sewer. These distinct scenarios come with different tasks that must be completed.
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